November 26, 2020 at 11:09 pm #3459
Level UP With LinkedIn Live
Millions of professionals worldwide are already using LinkedIn but a feature that is still in beta and very few influencers have access to is LinkedIn Live. LinkedIn Live is LinkedIn’s live streaming option that is focused on business content and smart conversation.
Unlike Facebook live, in which anyone can livestream about pretty much anything, LinkedIn Live is different because of the trustworthy environment and platform that they have cultivated specifically for a professional audience. Because of this live host can reach a targeted audience that is specifically interested in the content and information they are sharing.
One of the great parts of the platform is how you can engage with those followers who are watching the stream. Your ability to think quickly, build conversations that are interesting, and develop a situation that fosters engagement is the key to a successful live.
For Ahmad Imam, co-host of LinkedIn’s first TV show, “Level Up TV,” LinkedIn Live innovator, and prolific content creator, the initial driver that his brand was facing was to educate and inspire entrepreneurs and create a strong and intentional brand with knock-out content so they can reach more people and build stronger relationships – ultimately driving revenue and growth. With a background in working with speakers like Tony Robbins, Gary Vaynerchuk, Sir Richard Branson and Robert Kiyosaki, Ahmad uses LinkedIn Lives to focus on creating content that allows entrepreneurs to truly make an impact in their business, their life, and their family.
Ahmad, along with his “Level Up TV” co-host, Michael Lane – director of Success Resources, a global education seminar company – has now reached and audience of over 200,000 people on LinkedIn Live, earning more than 20,000+ comments from 60+ countries around the world.
According to Lane “The global pandemic accelerated the digitization of our education business. Before we reached our audience through live in-person events but now we found that live streaming the show Level Up TV was a wonderful way to deliver education and to engage our audience in real-time, take questions and interact with them in a meaningful way.”
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You might be wondering where you can begin in your pursuit of the perfect LinkedIn Live messaging for your brand. There are three ways that you can use LinkedIn Live as a part of your brand strategy.
1. Thought Leadership
To give your strategy a boost and provide clout for your brand, positioning yourself as a thought leader in the industry is important. On LinkedIn Live, this can be done by discussing current events that are relevant to you brand or through hosting a panel of thought industry leaders that can speak with you about trends and issues that others in the industry may be facing. In the transverse, open yourself up to participate on similar panels with other thought leaders to reach more viewers.
2. Showcase Your Expertise
It’s vital to your success that you position yourself as an authority within the industry in which your brand resides. Utilizing this as a part of your marketing strategy will allow you to showcase your expertise by providing viewers with tips, tricks and advice on navigating relevant issues based on their interests and your target market. Need ideas on what to talk about? Look back at other blogs or articles that you’ve written and repurpose them for your LinkedIn Live.
3. Product and Partner Placement
LinkedIn Live is a great platform to announce a new partnership or product that your brand is undertaking. If announcing a partnership, bring in representatives from both sides and discuss how the partnership is going to be beneficial for your target audience and then request immediate feedback and questions from your followers to make sure that they understand what this partnership means for them. If you’re launching a new product you have a great way to demonstrate the usefulness of your product via livestream and receive real-time feedback from your audience. On top of that, you can answer questions immediately and learn what your market thinks immediately while presenting your product to a broad audience.
By presenting from your personal LinkedIn page or on your company’s profile, you gain the potential to make a major impact on your marketing strategy. In fact, current research shows that LinkedIn Live users get seven times more reactions and 24 times more comments than users who rely on standard videos. Whether you want to use LinkedIn Live to promote your personal brand, your business’s brand or to gain insight into a particular industry, the livestream platform gives you control of what you want people to know about you and your brand. To apply to become a LinkedIn Live broadcaster follow this link.